What to do in Phuket

What to Do in Phuket: Must-See Attractions and Hidden Gems on Thailand’s Largest Island

Be sure to include the stunning white sand beaches of Kata and Karon in your itinerary—the best time to enjoy them is during the dry season.

I’ve spent years exploring Phuket, and in this guide, I’ll share my favorite spots—from famous landmarks to hidden gems. Whether you’re here for a few days or a week, you’ll find something unique in every corner of the island. This isn’t a touristy top 10—it’s about the real Phuket. If you’re looking for the best beaches, make sure to check out our Phuket Beach Map, which highlights all the stunning coastal spots. Click through to explore each destination in more detail.

By Mads D 

Big Buddha: Why It’s a Must-See in Your Phuket Itinerary

Standing at 45 meters tall, the Big Buddha is a striking sight atop Nakkerd Hill, offering incredible views of Phuket’s coast and Chalong Bay. Whether you’re after stunning vistas or seeking a peaceful spiritual experience, visiting this Buddhist temple in Phuket is truly unforgettable. The temple complex around the statue provides a serene place for reflection and a glimpse into Buddhist culture. A visit to the Big Buddha is a must when considering what to do in Phuket.

Learn more about Big Buddha 

Explore James Bond Island 

Located in Phang Nga Bay, James Bond Island is a surreal landscape made famous by the film The Man with the Golden Gun. Surrounded by emerald-green waters and towering limestone cliffs, this is one of the best day trips you can take from Phuket. Many boat tours offer trips through the bay, stopping at hidden lagoons and caves along the way. If you’re wondering what to do in Phuket beyond the beaches, a day trip to James Bond Island is a thrilling option.

 Read more about my surreal visit to James Bond Island.

Promthep Cape: Stunning Sunset Views in Phuket

For unforgettable sunsets, Promthep Cape is the go-to spot. Perched at the southernmost tip of the island, it offers sweeping views of the Andaman Sea and nearby islands. It’s a perfect location for photography and reflection. Many visitors come here to witness one of the most picturesque sunsets in Phuket. If you’re considering what to do in Phuket during the evening, don’t miss Promthep Cape.

Discover more about Promthep Cape.

Khao Sok National Park: Jungle Adventure Near Phuket

Take a break from the beaches and venture into Khao Sok National Park—one of the most biodiverse rainforests in southern Thailand. With options to trek through the jungle, explore caves, or relax on Cheow Lan Lake, this park is perfect for nature enthusiasts. If you’re looking for what to do in Phuket beyond the usual attractions, a trip to Khao Sok offers an unforgettable jungle adventure.

Learn more and plan your adventure to Khao Sok National Park.

Memory at On On Hotel: A Glimpse into Phuket’s Colonial Past

Located in the heart of Phuket Old Town, the Memory at On On Hotel is the island’s oldest hotel, established in 1929. This historic landmark showcases exquisite Sino-Portuguese architecture, offering a fascinating look into Phuket’s rich heritage. Even if you’re not staying here, it’s worth visiting to soak in the nostalgic atmosphere and explore the elegantly restored interiors that transport you back in time. When considering what to do in Phuket, a visit to this iconic hotel is a must for anyone interested in the island’s cultural and historical roots.

Find out more about this historic hotel.

Phuket Downtown Market your experiences at the vibrant night market in Phuket.: A Cultural Must-Do

Immerse yourself in local life at the Phuket Downtown Market. Here, you can shop for fresh produce and handmade crafts and sample authentic Thai food from street vendors. Visiting the market offers an intimate glimpse into the culture and daily life of the island, away from the beaches. If you’re wondering what to do in Phuket to experience local culture, this market is a must-visit.

Explore Phuket Downtown Market and experience local life.

Rawai Seafood Market: A Culinary Adventure

If you’re wondering what to do in Phuket for a unique dining experience, head to the Rawai Seafood Market, where you can taste the freshest seafood on Phuket Island. Choose fresh seafood straight from the market, and nearby restaurants will prepare it for you on the spot. This is an authentic Phuket experience that combines culture, local life, and mouth-watering food.

Discover Rawai Seafood Market and enjoy the freshest seafood.

Samet Nangshe Viewpoint: A Hidden Gem for Sunrise

Escape the crowds at Phuket’s more popular spots and visit Samet Nangshe Viewpoint, an off-the-beaten-path destination that offers one of Phuket’s most breathtaking sunrises over Phang Nga Bay. About an hour from Phuket, this viewpoint rewards early risers with stunning views of the bay’s limestone karsts bathed in golden morning light. When considering what to do in Phuket for a memorable experience, this hidden gem is worth the early start.

Find out more and plan your visit to Samet Nangshe Viewpoint.

Phang Nga Bay: The Jewel of the Andaman Sea

Explore the breathtaking beauty of Phang Nga Bay, famous for its dramatic limestone karsts that jut out of the emerald-green waters. This natural wonder offers opportunities for kayaking through sea caves, visiting secluded lagoons, and experiencing the tranquility of untouched nature. A boat tour through Phang Nga Bay is an unforgettable adventure that should be on your list of what to do in Phuket.

Learn more about Phang Nga Bay

Phuket Old Town: Where Heritage Meets Modern Vibes

Step back in time by visiting Phuket Old Town, a charming area filled with well-preserved Sino-Portuguese architecture, colorful streets, and vibrant markets. The Old Town offers a fascinating look into Phuket’s colonial past and is a hub for art galleries, cafes, and boutique shops. Exploring the vibrant street art and indulging in local delicacies are just some activities that make Phuket Old Town a must-visit.

Find out more about Phuket Old Town

Phuket’s Best Beaches: Sun, Sand, and Sea

No guide to what to do in Phuket is complete without a tour of its world-famous beaches. From the bustling shores of Patong Beach to the quiet stretches of Nai Harn Beach and Kamala Beach, Phuket offers something for everyone. Whether you’re into water sports, snorkeling, or just soaking up the sun, the island’s beaches are unparalleled.

For the most comprehensive guide to Phuket’s beaches, check out our detailed Phuket Beach Map, which covers all the top spots on the island.

Explore the Phuket Beach Map here.

Summary: The Ultimate List of Things to Do in Phuket

Insider Travel Tips for Exploring Phuket

Phuket offers a wide variety of attractions, and knowing how to navigate the island can make your trip even more enjoyable. Here are some insider tips for getting the most out of your visit:

Best Time to Visit: The ideal time to visit Phuket is between November and April when the weather is dry and sunny. During the rainy season (May to October), sudden downpours are common, but this can also be a great time to explore Phuket’s indoor attractions, such as temples and museums, while enjoying fewer crowds.

Getting Around: Phuket’s public transportation can be limited, so it’s often best to rent a scooter or use ride-hailing apps like Grab for convenience. For longer trips, hiring a private driver can make visiting multiple destinations in a day much easier.

Beach Etiquette: Many of Phuket’s beaches are perfect for swimming and sunbathing, but be mindful of seasonal changes. During the monsoon season, swimming may be unsafe due to strong currents. Lifeguards usually post red flags when the waters are too dangerous, so always pay attention to local warnings.

These local tips ensure you can plan your visit to Phuket efficiently, especially if you’re short on time.


Whether you’re an adventure seeker, a culture enthusiast, or someone looking to relax by the sea, Phuket has something to offer everyone. Now that you know what to do in Phuket, you can plan a trip that covers all the must-see attractions and hidden gems on this beautiful Thai island.